Me

I am Åsa Andersson. LOFT5 is my consulting company. I am a Swedish national with 15+ years of international design leadership experience from London, Copenhagen, Malmö and Dubai.

“I am a CX strategist, UX leader and creative visionary with expertise in turning business problems into multifunctional, digital opportunities across products, channels and services. User centred approach with a key focus on simple and relevant journeys to drive both business outcome and user satisfaction.
Expertise in defining digital CX/UX and design road map as well as running high performance teams of UX, UI managers in a fast past, KPI driven environment. Focus on brand and design
at every touchpoint is given to create the ultimate experience.”

 

Book me for any long or short project:

+ As a CX or UX strategist on any projects. 
+ As a UX leader on your team.
+ For beginning to end product design and development. (LOFT5 has got an excellent network all over the world and will work with the best talent.)
+ For funnel optimisation and strategies around conversion.
+ For workshops around digital transformation, talks or panel contributions.

 

Background:

  • UX & Creative director – du, Dubai, 2017 – present (All channels, products & partnership) Åsa leads a team of 25 + UX, UI, HTML and copy people as well as all UX & design vendors and partnership
  • UX, Digital Creative consultant – IKEA Communications, Malmö, 2016.
  • UX, Creative Director – Loft5, Malmö, 2016
  • Digital Creative Director & Concept developer – Stabenfeldt, Malmö, 2012-2015
  • Creative Director/Head of Design, Watagame.com, Copenhagen, 2008-2012
  • Head of Digital Illustration and animation. Product development/London Marketing, London, 2003-2007
  • Creative Director/Åsa Production, Freelance business. Clients: Financial Times, The Guardian, The Times, TBWA, American Greetings, BBC, Bonniers and many more, Egmont and many more.1996-2007
  • McCann/London-2006-2007
  • Illustrator/Animator/Attic Media, London, 2006
  • Digital designer and Illustrator/XS New Media, London, 2000-2002

 

Recommendations:

 

Adam Marston / UX manager / du

Having worked with Asa for 3 and a half years while she directed the UX and digital content teams at Du Telecom, I can highly recommend Asa. I came to know Asa as a CX-focused thought leader and skilled design director in a large corporate environment. While she was always cool-headed, collected and focused, she could also negotiate strongly when it was required, driving forward good UX with a customer-first attitude. Thanks for your design vision and leadership Asa, I sure learned a lot from you!

Chayan Deb / UX manager / du

Looking back at the 3 years we have worked together, I am amazed at how much the design team at du and individuals in the team has grown under Asa. She had successfully steered the culture of opinion-driven design in a fairly traditional company to that of data-driven design. Asa’s natural strength lies in relentlessly asking the right questions till she is able to direct the design in the simplest possible way. Asa has been a great friend & mentor and I highly recommend her if you need to build and direct an end-to-end UX design team!

Manish Vashist / Design Director / IBM

Asa is a great UX thought leader & its commendable to see how she manages her high energy team at du telecom. She has a sense of clarity on the business vision & knows how everything fits together. The team here is awesome too but IMO, she is the force & the reason why the team is so productive & fast paced. She is just not a leader but also a hands-on designer who is a great illustrator, story teller & a speaker. Her intelligent and detail oriented design approach always proves to be eye-opening and educational.

Mattias Ericson / senior project manager / Ikea

Working with Åsa is a joy! She combines solid strategic thinking with creative excellence. She’s fast, and she’s thorough. Also she contributes to the entire workplace with her enthusiasm and sense of humor. I highly recommend Åsa for any UX-design project.

Märta Stenevi  / Operations Director / Stabenfeldt

I’ve been working close to Åsa in the Stabenfeldt management team for more then a year now, and what an amazing inspiration she is! Åsa has the unique combination of tight management, clever business development and a tremendous sense of design. It has been such a joy watching her build the new concepts at an incredible pace, and my only regret is that our roles haven’t allowed for an even closer cooperation – but I certainly hope to have the opportunity in the future!

Kristin Eriksen Berg / CEO / Stabenfeldt

Åsa has been a member of Stabenfeldts International Management Team, and I have had the pleasure of being her manager the last year. Åsa has a fantastic creative talent. She is a visionary and there are no limits for her creative ideas. Her design skills both online and offline are excellent and I admire her desire and passion to always create the best products for the customers. Åsa works hard and goes all-in on all projects and only settles for perfection. I give her my best recommendations.

Tina Fredell / Digital Art Director/ Stabenfeldt

I have had the great opportunity to work in the creative department at Stabenfeldt with Åsa as the Creative Director. Åsa is efficient and a very inspirational person to work with. She has got great determination and energy for leading the team towards the given goal. She challenges the team positively and sees the best in each team member. Åsa makes the projects strategic, fresh and entertaining. Åsa is very good at getting someone to go “that extra mile” to deliver their best ever work. I can warmly recommend her!

Lisbeth Tagel / Scrum and project manager / Watagame

I have worked with Åsa in three years and as a true talent she makes everything she does look so easy. She has turned the visual identity on www.goSupermodel.com upside down and created a girly, cutting edge visual world that the users love and where they feel home. Åsa knows what she wants and how to work with her designers, choose freelancers and pull the programmers towards her goal.She is a great manager with a great humor and she cares a lot about the people she works with.I give her my very best recommendations.

Sune Parker / Business Unit Director / Stabenfeldt

Åsa is full of drive, creative solutions and determination. I am happy to recommend her as she gives her best in every single part of a project. Truly passionate!

Konstantin Foussianis / Product owner / Stabenfeldt

Åsa Anderssons’ overall skills combined with her passion for work means she often exceeds expectations and delivers top quality no matter the level and complexity of the task/project. She has eyes for creative design as well as great management skills and the capacity to build new concepts in fast pace but still with the best of results.

WANT TO MEET?


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