My process

A solid process is key in order to lead the outcome of a consistent and high quality experience. When coming up with new transformational business ideas, leading multiple squads or when delivering on any experience task, the below pillars sets the frame work in which I work.

Discovery

To turn business transformations into digital success stories it is important to understand the needs and delights of each customer segmentation. I use data, bench marking & user interviews to create an over all understanding.

End to end experience mapping

I ALWAYS consider the beginning to the end in any experience. From offline to online in a seamless multi channel experience.  I turn insights, pain points into opportunities and map it on consumer journeys. The opportunities will act as the new North Star in any coming business transformation. 

Wireframes/prototyping

User flows is a must when designing complexed applications through different systems as well as align user goals with technology. This is followed by detailed wire framing and thorough UX writing.

Qualitative user testing

As the strategy turns into wireframes I will always push for early user testing of both experience and communication. (UX writing) All feedback gets fixed on the wireframes. 

Creative Direction & User interface

Creative direction and communication is key. I will always make sure that this is evident in a solid design system.

Understand Technology & Code

Technology is a crucial part of the outcome. I align customer value with technology  decisions as well as bridge the gap between designers and developers.