What's going on

Seamless Awards

29 Oct 2020

Nominated for best UX and design and winners of best block chain initiative. Well done US.

Squads, the screening.

26 Oct 2020

Can’t wait to join the after show off the screening of Squads, the new movie from In Vision. We will be talking about leading multiple squads, scaling design teams, efficiency, health and creativity. Join us!

Telecom World ME

09 Nov 2019

I really enjoyed my session with Herman Singh at the Future Advisory, UAE at the Telecom World ME this October. Then again, I always do like sharing, discussing and get challenged on my views. It’s an exciting future for tech.

Utilising UX to revolutionisse CX.

UX is all about user satisfaction. User satisfaction is about saving time. Optimal experiences must be 100% relevant to every end user not to waste time. Thanks for listening to me today.??

Seamless, Middle east

29 Jan 2019

My talk on SEAMLESS ME 2019 DAY 2 @ 15:30 was was a great share.

Why good UX design means better business: creating a seamless, customer-centric mobile experience

User journey simplification: the less effort, the better experience

Progressive disclosure: reducing cognitive load and improving comprehension of the interface

Removing visual clutter and improving comprehension to remove noise

Rolling out conversational design alongside emotional experiences

Panel session

24 Jan 2019

Great day, taking part in todays panel discussion at Meet Magento, Dubai. How to succeed with growth and innovation within UX, design and development teams. How to scale? Culture: Dare to fail. Team structure: Scalable product teams with expertise and ownership. Methods: Transparent UX methodology.

Design talk

17 Jan 2019

Had a great time on #IxDADubai – UX/design leadership panel session together with these great guys, Diego Homem, Ryan Dunlap and Mark Carson.

Amazed to see the interest from the audience and was very happy to share knowledge in UX, design and leadership, The Dubai UX community is buzzing and I thrilled to take part.

Design leadership

12 Jan 2019

There’s no doubt the future is here. Data scientists must be part of all digital experience teams going forward. However, qualitative and quantitative research is a must at the beginning to the end of the project. Get user testing buy in on your Wires and check analytics when launched. Be user centred , iterate and test again.