What: I have lead all the new experience and redesign of the logged in part of our website My Account. As identified customers we have delivered a personalised and proactive experience with human micro copy.
My role: UX and Creative Director for du.
Description: When logging in on du.ae we offer a personalised range of services to make the life of our customers easy. Keep track on your consumption, upgrade to a better package, pay your bills by Apple pay or credit card, pay for your friends or family. Receive rewards or cancel your bundle, Get proactive messages around service and sales.
Me and the team have focused on driving some key experience pillars through all the journeys.
Simplicity and transparency. Personalised UX and personalised content with proactive micro animations around key interactions.
I have lead my team through strategy, some 1000+ wireframes, user testing, UI, Creative direction of our new brand through to new design systems, UX writing, personalisation to HTML.
I always prioritise qualitative testing before we go Live as it helps us fix what is not an ultimate experience. With this experience however, we actually managed to hit a full pot early on(-: