What: Care giver communication during a crisis.
My role: As a Creative Director I lead digital content.
Description: Relevant content & communication at the right time is of course king on any website. During the Corona pandemic it has been more important than ever. The tag line “We Got You” came from our CEO:s video message. I decided to brand all our care giving initiatives with “We Got You”. The solution I came up with was the following:
Add a sticker on top of the du.ae landing page with the tag line “We Got You”. On click it takes you to a care giver landing page. A focus on reassurance around Network, info on shop closure and lot’s of offers all tagged with “We Got You”. Seven social media animations around how easy it is to do it all online followed under the same tag line “We Got You”. I wanted to make the campaign slightly educational around how to do things online to catch our customers who would normally got to the retail stores.
(The sticker will act as carrier for a variety of messages in the future.Ex, network outage)
