What: Enterprise E-commerce and lead generation sales for EITC. Multiple journeys. Small/medium Enterprise, Large Enterprise and Government entities. I have lead all the experience strategy and costumer insights around our three Enterprise segmentations.
My role: UX and Creative Director for du.
Small medium Enterprise: Experience thinking for a complete Enterprise e-shop. This is the first SME (small medium enterprise) e-shop in the region.
Large Enterprise and Government: Selling block chain, Smart Home and IOT products for large entities is mostly preferred over the phone or in person in order to customise the set up. The thinking has been centred around moving these human values online.
